How Sign Shop Can Help You Increase Your Brand Awareness

Sign shop

Do you want to increase your brand awareness? 

Are you willing to stand out from your competitors and attract customers to your business?

Signs can help you with that with ease. You can boost your brand awareness and communicate your brand message to the target audience with the help of signs. 

Signs are used to attract and grab the target audience’s attention and create an impression that can last long and communicate the brand message to the audience. 

Brand awareness is essential for businesses of all sizes in today’s world of digital connectivity and stiff competition. In this post, we are sharing some ways you can improve your brand awareness with the help of sign shops like Sign Shop Cape Coral, a leading and prominent sign company in Florida.

Benefits of Using Signs for Brand Awareness:

  • Increased Visibility: International Sign Association states that many people would not have discovered a business if the sign of the business wasn’t available. 
  • Increased Sales: According to a study by FedEx, almost 8 out of 10 (76%) customers reached a store they have never visited before after watching a sign, and nearly 7 in 10 have purchased a product. 
  • Cost-Effective: International Sign Association states that on-premise signs are one of the most efficient and cost-effective forms of advertising for small businesses. 
  • Brand Differentiation: A good sign can improve a brand’s image and make it appear more reliable and professional. According to a study, a change or replacement in the sign can improve sales and brand awareness. This can create brand differentiation for the brand. 
  • Flexibility: According to a study by FedEx Office, Over 60% of users believe that the absence of a sign deters them from entering the store.

Types of Signs Offered by Sign Shop Cape Coral

Sign Shop Cape Coral offers various signs. These are used to increase the brand awareness of your business. We mention some of the most used signs you can get from Sign Shop Cape Coral:

  1. Outdoor Signs
  • Storefront Signs: These are the signs which are mounted on the front of the buildings. Storefront signs display the business name and logo. 
  • Monument Signs: Monument signs are freestanding signs. These signs are placed at the entry point of a business park or shopping center. 
  • Vehicle Graphics: These are the designs that are used on the vehicles. These signs feature the business name, logo, and other details on the vehicle and attract many potential customers. 
  1. Indoor Signs
  • Lobby Signs: You can welcome visitors with the help of lobby signs. These signs are used to display the brand identity in the lobby areas. These signs can be illuminated or non-illuminated and mounted on the walls or stand on desks or reception counters. 
  • Wayfinding Signs: These signs are easy to read and follow and can match the brand colors and style. Usually, wayfinding signs are used at a large facility to guide visitors to their destinations.
  • Promotional Signs: These are used to promote business to attract customers attention and drive them to the store. These signs include posters, banners, and window graphics. 

Sign Design Tips for Maximizing Brand Awareness

Keep it Simple
A simple and easy-to-read sign is easy to attract and impress, whereas a cluttered one can be confusing. Keep your message concise, and use easy-to-read fonts and colors.
Use resonating graphics and images that can reinforce the brand identity and are relatable to your message.

Make it Memorable
Make a sign that stands out and can stick in people’s minds. Use catchy and impressive headlines that evoke emotions or curiosity.
Use different sizes and shapes that are distinct and eye-catching.

Be Consistent
Use the same imagery, color, and fonts to create designs. Ensure that your signs are consistent with the brand story and message. Consistency is the key to creating an engaging, relatable, and impressive design.

Choosing a Sign Company in FL

Choosing the right sign company for brand awareness purposes is an important task. It plays a pivotal role in helping your business. We jot down some key factors that can help you achieve your business goals with amplified brand awareness. Have a look. 

Factors to Consider

  • Experience and Expertise: The company’s experience and expertise are very important factors to consider before making a choice. The company should have high-quality products and services. 
  • Customization: Every business needs customized solutions because of the varying needs. Choose a company that delivers customized signs tailored to business needs. 
  • Quality: The quality of the sign company is an important factor that needs to be considered while choosing a company. 
  • Pricing: Select a sign company that offers reasonable rates. 

Advantages of Choosing a Local Sign Company like Sign Shop Cape Coral

The selection of a local sign company like Sign Shop Cape Coral can deliver multiple advantages. A local sign company is familiar with the local market and can help to navigate the process of getting permits. To better understand the same, we jot down some points to know the advantages of selecting a local sign company like Sign Shop Cape Coral.

  • Faster Turnaround Time: A Local company is close to the local businesses and can easily visit the site. Hence, it offers a faster turnaround time. 
  • Personalized Service: A local sign company offers personalized services because of a better understanding of the local community and its diverse business needs.
  • Better Communication: A local sign company can communicate effectively and efficiently because of easy accessibility.


We at Sign on LLC offer a wide range of services to help your business build a visual identity for your brand.

We create custom signs customized to your specific needs and demands.

We use high-quality materials to deliver durable and lasting signs, even in extreme weather conditions. 

Make your presence felt across the target audience. Call us today at +1 239-800-9454 to increase your brand awareness needs and create a lasting impression on your target audience.

Let’s take your business to the next level with the help of eye-popping and effective signs. 

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